Albion Farms & Fisheries expands meat and seafood distribution to Vancouver Island

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August 24, 2017 | Richmond, BC – Albion Farms & Fisheries announced today that effective October 28, 2017 the company begins the distribution of meat and seafood to Vancouver Island customers via their Richmond, BC location. Danny Ransom, General Manager of Albion Farms & Fisheries states, “The goal is to streamline our distribution capabilities while removing any non-productive redundancy. Our customer surveys have told us that they want to have a complete protein solution on one truck. This is the next step in the evolution of our food service offerings.”

This new distribution strategy will provide Vancouver Island customers with more than just seafood. Now Albion Farms & Fisheries’ existing and new customers will have the convenience of sole source ordering of centre of the plate ‘full basket of meat and seafood goods’.

The current 740 Tyee Road, Victoria, BC location will be closing; however, all sales staff will remain the same as they operate remotely out of Richmond, BC.

“It is our intention to assist all of those affected by these changes with their transition to new employment or retirement,” adds Mr. Ransom.

A new 1:00pm order deadline will come into effect and the current six-day delivery schedule will change to five days per week. This new distribution practice will affect approximately 150 customers.

Current Vancouver Island distribution company, Coldstar Solutions, will serve as part of the local distribution of Albion Farms & Fisheries’ quality food service products. Albion’s existing fleet will be maintained, and the primary point of contact will remain the same as before. This means that island customers will retain the same service for a seamless flow of goods.

MEDIA, PLEASE NOTE: To request images or an interview with an Albion spokesperson, please contact


Albion Farms & Fisheries (AFF) is one of Western Canada’s largest fully integrated meat and seafood suppliers, delivering outstanding service that clients come to know and trust.  

Sea Pact Announces 2017 Request for Grant Proposals

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HALIFAX, CANADA, August 15, 2017 – Sea Pact, an innovative alliance of seafood industry leaders, today announces the opening of their sixth Request for Grant Proposals.

Sea Pact is a group of leading North American seafood companies dedicated to driving stewardship and continuous improvement of social, economic, and environmental responsibility throughout the global seafood supply chain. They are achieving this in part by using their collective strength and industry expertise in an effective model of pre-competitive collaboration. Together, they are working together to advance sustainable and responsible fishery and aquaculture practices and provide the building blocks of a long term and productive seafood industry via financial and thought partner contributions to projects that improve fishing and farming systems globally.

This year Sea Pact was selected as one of four finalists globally in the 2017 Seafood Champion Awards in the Leadership category. “It was a tremendous honor to be recognized by SeaWeb and a panel of seafood sustainability experts from industry and nonprofit organizations as one of the top actors in the global seafood sustainability movement”, said Rob Johnson, Managing Director of Sea Pact.

Through this RFP, Sea Pact aims to select projects in line with their goals – with twelve specific project categories outlined such as Fishery and Aquaculture Improvement Projects, Habitat restoration, Management, Research as well as other relevant projects are encouraged to apply. Sea Pact will continue to focus on innovative projects related to fisheries bycatch reduction, traceability, aquaculture, and social responsibility within the seafood supply chain. Projects impacting the top seafood species consumed on a global level are also prioritized. Responses are due by September 15, 2017. Sea Pact will announce the grant recipients in late 2017.

To apply for funding, organizations are asked to fill out the RFP document available on the Sea Pact website:
Answers to Frequently Asked Questions regarding grant proposals can be found here:

“Once again, we are excited to see innovative and impactful proposals,” said Hamish Walker, Director of Purchasing for Seattle Fish Company, and Chair of the Sea Pact Advisory Committee. “We are keen to have an ongoing relationship with our grantees to see how our grants are making a difference, and a strong alignment with our charter and assessment criteria will be essential for success.”

“To date, Sea Pact has funded 17 grants to 13 projects in 8 countries, with $340,000 USD in direct support and with additional funds generated of over $1 million USD across these projects,” states Rob Johnson, Managing Director of Sea Pact. “Through this grant funding process, we are proactively working together to increase the supply of sustainable seafood and affect change in the industry by getting involved in and supporting pragmatic, solutions-focused projects that deliver results and create lasting impact.

About Sea Pact: Albion Farms & Fisheries, Fortune Fish & Gourmet, Ipswich Shellfish Group, Santa Monica Seafood, Seacore Seafood and Seattle Fish Co., Stavis Seafood, JJ McDonnell, and A.C. Covert are the nine unified members of Sea Pact and share an active progressive approach to their seafood sustainability commitments. Sea Pact receives sustainability counsel from non- profit organizations FishWise, Sustainable Fisheries Partnership, and Ocean Outcomes. Sea Pact has non-profit organization 501(c)(3) status, administered through New Venture Funds.

To learn more about Sea Pact, visit


Rob Johnson, Managing Director, Sea Pact
tel. 902-222-4933 

Albion Farms & Fisheries Pioneers State-of-the-Art Track and Trace System for Wild-Caught Salmon

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“Welcome to our restaurant. Tonight, we are serving salmon caught by the “Laurel Ann” off the pristine Westcoast of Haida Gwaii”


August 8, 2017 | Vancouver, BC – Imagine a salmon fleet in the offshore waters of the Pacific Ocean near the remote archipelago of Haida Gwaii, known as Canada’s Galapagos, catching fish that will change hands several times before landing on your dinner plate. What if you knew the story of that fish—the date, location, species, catch method and even the vessel’s skipper? Would you feel more at ease knowing it was handled with care and caught sustainably with a hook and line?

Imagine no longer. Albion Farms & Fisheries, one of Canada’s most trusted distributors for meat and seafood, is teaming up with two leading technology companies to pioneer a comprehensive state-of-the-art real-time tracking and traceability system for its salmon fleet in B.C.’s North Coast that can identify exactly who caught your fish, where, when and how in real time.

By adopting real-time tracking and tracing of wild-caught salmon, Albion Farm & Fisheries wants to bring consumers closer to the source of their food, support sustainable harvesting practices, and play a leading role in the clean protein movement. Like a social network, the technology even lets chefs and seafood lovers send messages directly to their fishermen. Click link to see catch from Capt. Bob Pottle on the FV Laurel Anne:

“Albion Farms & Fisheries is taking a leadership role in creating a greater level of transparency within the supply chain”, said Guy Dean, Vice-President and Chief Sustainability Officer of Albion Farms & Fisheries. “A number of our fishing vessels now have the ability to independently track and collect fishing data along with a unique traceable lot code. This initiative enables our customers to get virtually closer to the source and satisfies their desire to know more about their food sources.”

Consumers and buyers will know exactly where the fish was caught, the date it was caught, how it was caught, the fishing vessel, and the skipper. The technology even records the temperature inside a vessel’s hold to ensure top quality.

San Francisco-based Pelagic Data Systems (PDS) has outfitted several vessels with its solar-powered vessel tracking system which records the vessel’s location, fishing activity and storage temperature. Data is then transmitted via cellular network to Pelagic’s online platform. When fish is landed at port, catch data is then uploaded to ThisFish, a Vancouver-based global traceability system, which generates a unique scannable label with a QR code that allows chefs and consumers to trace the origins of their fish. Pelagic Data Systems and ThisFish can then cross-check data to ensure accurate reporting. The comprehensive track-and-trace system provides an unparalleled level of integrity and transparency to the supply chains of wild-caught salmon.

Dean concluded, “By partnering with ThisFish and Pelagic Data Systems, Albion Farms & Fisheries has implemented a unique real-time track-and-trace system directly from our hook-and-line troll fleet to our white tablecloth consumers and high-end retailers.”

MEDIA, PLEASE NOTE: To request images or an interview with an Albion spokesperson, please contact


Albion Farms & Fisheries (AFF) is one of Western Canada’s largest fully integrated meat and seafood suppliers, delivering outstanding service that clients come to know and trust. A founding member of the Ocean Wise sustainable seafood program, AFF sources, promotes and offers one of the largest selections of environmentally friendly seafood options in Canada.  

ThisFish is a global provider of seafood traceability technology that improves business efficiency and increases trust and transparency in seafood supply chains. Founded by Ecotrust Canada and based in Vancouver, ThisFish’s mission is to improve the social, environmental, and financial sustainability of enterprises and fish harvesters by making seafood supply chains more transparent. ThisFish enables consumers to make more informed choices which, in turns, rewards those who responsibly harvest and handle seafood.

Pelagic Data Systems (PDS) is the creator of ultra-lightweight vessel tracking systems for boats of all sizes. PDS’s innovative system is completely solar-powered and affordable, and helps fishers and regulators alike collect the fishing data that they value most. PDS is active in Southeast Asia, Africa, and throughout the Americas where its technology is being used to combat illegal, unreported, and unregulated (IUU) fishing and help fishers maintain their livelihoods.

How Albion’s Track and Trace System Works

Albion Farms & Fisheries has developed long-standing relationships with a fleet of independent salmon trollers based in the North Coast of British Columbia. Using hooks, lines and lures, the trollers fish in the pristine waters of Hecate Strait and the seas surrounding Haida Gwaii, an offshore archipelago that is known as Canada’s Galapagos because of its unique evolutionary history. The trollers catch King Chinook and Coho salmon that are cleaned and quickly frozen at sea aboard the vessels to ensure sashimi-grade quality.

Here’s how Albion’s state-of-the-art Track and Trace System works:


Pelagic Data Systems (PDS) outfits a vessel with its solar-powered vessel tracking device which records the vessel’s position every few seconds. The granular data is used to determine fishing activity, ensuring that vessels are fishing in legal zones during openings. The device is also connected to a sensor in the fish hold, collecting temperature data to ensure proper storage for top quality. Data is stored on the PDS device and also automatically transmitted via cellular network to PDS’s online platform for analysis.


Upon landing fish on Haida Gwaii or Prince Rupert, data about a vessel’s trip, including species, weight, fishing gear, fishing area, landing location and dates is uploaded to ThisFish’s online platform and a scannable label with a unique QR Code is tagged on every tote of frozen salmon. The QR code can be scanned to discover the story of the fish at


Pelagic Data Systems and ThisFish are independently collecting data that can be cross-checked to ensure data integrity for each vessel. The cross-checking provides an extra level of verification and accuracy in the data to ensure that salmon were legally harvested.


As part of its partnership with Albion Farms & Fisheries, Pelagic Data Systems and ThisFish are planning to integrate their software so that data can be automatically cross-checked between the two systems. When catch data from a fishing vessel is uploaded to its platform, ThisFish will automatically ping Pelagic Data Systems to cross-check data for the vessel. If data is consistent between the two systems, ThisFish will publish a notice that the data has been “Verified by Pelagic Data Systems” using its real-time tracking system. PDS and ThisFish are planning to test and pilot the software integration using data from Albion’s salmon troll fleet later this summer.

Albion Farms & Fisheries Partners with Beretta Farms

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New partnership delivers RWA protein.

June 27, 2017


Vancouver, BC – Albion Farms & Fisheries, one of Canada’s most trusted distributors for meat and seafood, has formed a partnership with Beretta Farms, a long-time supplier of RWA (Raised Without Antibiotics) protein, to serve the needs of our long term, loyal customers and a growing list of new customers.

“Once again Albion Farms & Fisheries has found a way to increase our customer service levels by collaborating with one of Canada’s premium protein providers”, said Danny Ransom, General Manager of Albion Farms & Fisheries. “This new partnership, with Mike and Cynthia Beretta of Beretta Farms, provides our customers with a wider breadth of products. We are excited about enhancing the value we provide our customers.”

Beretta Farms focuses on hormone and antibiotic free, organic and grass-fed beef. Beretta Farms premium RWA proteins are found in restaurants and grocers across Canada.

Additionally, Albion Farms & Fisheries offers service, quality, an uninterrupted, consistent supply of superior meat and seafood and are dedicated to meeting the Centre-of-the-Plate needs of their customers with a greater breadth of offerings and commitment to sustainability.

MEDIA, PLEASE NOTE: To request an interview with an Albion spokesperson, please contact Deb Abraham at (616) 717-4479 or